THE CHALLENGE
The challenge was to provide customers with a visually appealing, practical, and efficient fabric selection experience. Additionally, there was a need to find a way to reduce the time and resources required to produce physical fabric samples without compromising the quality of the selection process. The company also aimed to differentiate themselves in the market as an innovative brand that employs cutting-edge technology to meet the needs of their customers.
THE SOLUTION
The proposed solution involves utilizing virtual reality to transform the fabric selection experience. By inviting customers to participate in a virtual reality experience, the company can provide an interactive and immersive way to visualize and customize fabrics for garments. This not only simplifies the selection process for customers but also reduces the need to produce physical samples, saving time and resources. This innovation addresses customer needs more efficiently while positioning the company as a technology leader within the fashion industry.
