On November 21st, the prestigious Keicho Awards 2023 ceremony took place in the grand hall of the Hotel Palace in Barcelona. These awards annually acknowledge innovation and technology in Spanish and Japanese companies. In this edition, NTT DATA was recognized for the value and contribution of our immersive platform, NAKA, in the business landscapes of Spain and Japan.
The awards, with the Honorary Presidency of H.M. King Felipe VI, brought together representatives from institutions and prominent Japanese and Spanish corporations: Yasushi Sato, the Consul General of Japan in Barcelona; Jordi Valls, the fourth deputy mayor and director of the Department of Economy, Finance, Economic Promotion, and Tourism of the Barcelona City Council; José Ignacio Pradas, Territorial Director of Commerce and ICEX in Catalonia; and Joan Romero, Executive Director of ACCIÓ, among many others. The event also had the virtual presence of the Ambassador of Spain to Japan, Fidel Sendagorta.
The Keicho Awards, a recognition of innovation
The Board of Directors of the Japan-Spain Business Circle (CEJE), with the aim of fostering economic and business relations between both countries, promoting their development in both markets, gathered last June to select the winners among the nominated companies this year.
With these awards, CEJE aims to acknowledge the work and effort of Spanish and Japanese companies in adapting to the needs of society in a context of constant transformation. This prestigious recognition values the essential contribution of technology as a key factor for business development and as a driving force for commercial relations between Spain and Japan.
NAKA, a leader in sustainable innovation
The jury has honored the NAKA platform for its combination of cutting-edge technologies, virtual reality, augmented reality, and advanced business tools. These levers enable organizations to drive collaboration, training, presentations, and other business interactions more effectively and engagingly.
Manel Martorana, Partner Head of Digital Experience, explained during the gala that “NAKA has been created to assist our clients in developing and extending immersive experiences throughout their entire value chain, in a quick and straightforward manner, with a focus on user experience, efficiency, and sustainability, while maintaining flexibility and security as fundamental principles.”
In addition to NTT DATA, another winner of this edition is the Spanish company ECOALF, founded in 2012. ECOALF is a leading sustainable fashion company that employs the most advanced recycling technologies, along with a focus on investment, innovation, and sustainability. All of these factors have led them to become one of the benchmark brands in sustainable fashion.
Thank you very much to CEJE and the Keicho Innovation and Technology Awards for the recognition! A great push to continue evolving and transforming companies through immersive experiences.
Access the news released by the Japan-Spain Business Circle through this link.
